PUMA X FENTY: SOCCER MOM ERA
When Fenty and Puma collaborated on a soccer inspired shoe silhouette, we launched it in a way only Rihanna could: by turning Soccer Moms into a fashion trend.
We kicked things off with a sports style press conference, in which Rihanna announced herself as a proud soccer mom. The twist: instead of regular reporters, we had kid influencers ask the questions.